Dhanteras marks the beginning of Diwali and is considered highly auspicious for buying gold or silver. The name combines “Dhan” (wealth) and “Teras” (13th day of the lunar month), symbolizing a day to invite prosperity into one’s home.
Mythological Significance
It is believed that on this day, Lord Dhanvantari emerged from the ocean during Samudra Manthan, carrying a pot of Amrit. Since he appeared with a vessel, buying metal items like gold, silver, or utensils is seen as a way to attract health and wealth. EXPLORE MORE
Why People Buy Gold
Gold symbolizes wealth, status, and blessings from Goddess Lakshmi. It’s also a strong financial investment, offering long-term value and stability. Gifting gold jewellery on Dhanteras is a common tradition that signifies passing on good fortune. ETERNO FINE
Why People Buy Silver
Silver represents purity, protection, and is widely used in rituals and daily life. Silver coins and idols of Lakshmi-Ganesha are especially popular for Diwali pujas. It’s also a more accessible option for many families.SHOP HERE
Modern Traditions
Today, people buy everything from jewellery to coins, bars, or even digital gold. Brands often offer festive collections and special discounts, making Dhanteras the perfect time to invest in precious metals.
