Dhanteras marks an important beginning to the Diwali season and is traditionally associated with prosperity, auspiciousness and the purchase of valuable goods. For many Indian families, gold and silver have a special place in this tradition.
What Is Dhanteras?
Dhanteras is observed on the thirteenth lunar day of the Krishna Paksha of Kartika. The festival is associated with Dhanvantari in Hindu tradition and is also known for customs involving wealth, lamps, household items and precious metals.
Why Do People Buy Gold on Dhanteras?
Gold has long been associated with wealth, prosperity, celebration and long-term value in Indian culture. Buying or gifting gold jewellery on Dhanteras is a widely observed tradition, although customs differ between families and regions.
Why Is Silver Bought on Dhanteras?
Silver is also valued in Indian households for its cultural, ritual and practical significance. Silver coins, utensils, idols and jewellery are among the items people may purchase during the festival.
Gold vs Silver for Dhanteras
The choice does not have to be about one being more auspicious. Budget, personal preference, intended use and the recipient's style can all guide the decision. Silver jewellery can be a meaningful way to participate in the tradition while choosing a piece that can be worn regularly.
What Jewellery Can You Buy on Dhanteras?
- 925 sterling silver jewellery
- Gold or gold-finish jewellery
- Gemstone and pearl jewellery
- Meaningful pendants and rings
- Men's accessories such as cufflinks, brooches and button clips
Frequently Asked Questions
Is buying silver on Dhanteras auspicious?
Buying silver and other valuable items on Dhanteras is a widely followed cultural tradition. Specific customs vary between households and communities.
Why is Dhanteras associated with wealth?
The festival is connected with prosperity and auspicious beginnings, while the name itself combines the ideas of wealth and the thirteenth lunar day.
Can I buy jewellery instead of gold coins on Dhanteras?
Yes. Jewellery is one of the ways families choose to purchase gold or silver while also getting something they can wear and keep.
Explore Eterno India's silver and gold-finish jewellery for a meaningful Dhanteras purchase.

