Eterno India was founded by Anushree Bora, whose approach to jewellery brings together contemporary design, Indian visual culture and a love for pieces that can become part of a personal story.
About the Founder
Anushree Bora is the founder behind Eterno India's design and creative direction. The brand explores handcrafted jewellery across contemporary and heritage-inspired forms, with 925 sterling silver among its core materials.
A Conversation About Jewellery & Design
This interview offers a look at the thinking behind Eterno India: how jewellery can sit between fashion, craft, memory and self-expression, and why a modern jewellery brand can draw inspiration from Indian design without being limited to traditional occasion wear.
Building a Contemporary Indian Jewellery Brand
Eterno India's collections span earrings, rings, pendants, bracelets, haathphools, ear cuffs and men's accessories. The design approach focuses on pieces that can move between Indian and Western wardrobes while retaining a distinctive point of view.
Why Story Matters in Jewellery
For Eterno India, a meaningful motif or thoughtful design can turn a piece from an accessory into something personal. That emotional connection is central to the idea of jewellery that can be worn, remembered and eventually become an heirloom.
Explore Eterno India
Explore Eterno India's jewellery collections and discover the design philosophy behind the brand.
